Roger Schank
Innovation
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I have been working on innovation ever since I first started to wonder how to make computers come up with an idea of their own.


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I play softball in an old guy's league. People show up each day and it is someone's job to compose fair teams. This process takes a long time and we all wind up standing around waiting while late arrivals are hastily added in and the balance of the teams is re-adjusted. It doesn't really matter. The team that the guy who makes up the teams is on usually wins easily.

So I wrote a computer program to make up the teams fairly and swiftly. You should have heard the outcry against it. A computer? It can't deal with the intangibles (whatever they are.) They did try it, but despite the fact that the teams were fair that day it was never used again. Something about trusting people more than machines.


People pretty much hate innovation (and the horse it rode in on.)


Innovation is more than just having a good idea. And, it is more than getting your idea into production (which can be quite tricky if you need capital -- no one hates innovation more than venture capitalists.) Innovation requires an attitude. You need to think you are right and everyone else is an idiot. Without that attitude you will never make your idea happen because everyone is going to hate whatever it is you propose.

One reason why this is the case is that our school system hates innovation more than any one person does and we are all products of that system. In school there are right answers and we need to memorize them. The winners (who, by the way often turn out to control the money and resources needed for innovation) did not get there by objecting to the system. They got there by memorizing the right answers better than anyone else.

People with original ideas need to have thick skins. The process of innovation is simple enough.

1. Get annoyed at how things are.
2. Come up with a solution.
3. Get resources to put your solution into production.
4. Fight with everyone who tries to kill your idea.

-Roger Schank, “How To Innovate” Read the full version here.

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The Roger Schank I knew was a thorn in everybody's side — constructively so.... Anybody who's produced such a great string of students has to be a constructive pain in the ass. He's always taken an adversarial stance in his theories. He doesn't just say, "Here's my theory." He says, "Here's why I'm right and everybody else is an idiot." He's often right. Quotation mark

--W. Daniel Hillis

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Culture of Innovation

Companies that are successful innovators and which are able to sustain innovation over time are the ones that create a culture in which innovation can happen at any level at any time.

Roger Schank co-hosts this five-part series that deconstructs the issues and challenges facing organisations on the path to innovation.

Watch recaps of CNBC’s The Business of Innovation on YouTube.

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A good idea isn't enough

I consult to a shipping company that writes innovative software to help make big cargo ships operate more efficiently and more safely. Ship owners hate it.

Read Knowledge Management, my blog about intelligent enterprise software.

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Spark the flow

We offer presentations, workshops and expertise to help you think about innovation differently.

Visit Socratic Arts to find out more.

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